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ZipRecruiter: Mentions of Benefits in Job Postings on the Rise

Attracting and retaining top talent has always been important for long-term success in business. It has become even more important recently, though, with a tight job market and workers who are more willing to switch jobs for a situation that is best for them.

Today, employees are no longer singularly concerned with how much money a job will pay them. They are increasingly focused on the overall benefits package a company offers to help support their overall well-being.

Job site ZipRecruiter reported recently that job postings on their site mention employee benefits at the highest rate ever, with more and more positions offering a benefits package that includes paid time off, paid parental leave and health insurance.

Here’s why taking a flexible and holistic approach to benefits can benefit your company’s employee recruiting and retention efforts, as well as some outside-the-box benefits you can offer employees.

Benefits Help You Stand Out from Others

A comprehensive and creative benefits package can help your company stand out among your competition in recruitment efforts. As the ZipRecruiter analysis highlighted, employees today are looking for much more than just a reasonable salary when searching for jobs; they also want their employers to provide them with benefits that help them improve all aspects of their life.

By offering a benefits package that is both competitive and creative, you’ll be able to not only attract more top talent to your job postings, but you’ll be giving your company a better chance of landing them during the interview process.

The great part about a solid benefits package is that it can keep top talent from leaving your company, too. When employees today evaluate job offers and opportunities, they take into consideration the direct and indirect costs of competing benefits plans.

If your plan is considerably better than others, you’ll have a better chance of retaining top talent.

Creative Benefits You Can Offer

All competitive benefits packages start with health insurance. This is especially important today, considering the cost of health care continues to rise at exponential rates. When you provide health insurance that helps employees keep their costs low — or at least at reasonable rates — you are contributing to their physical, mental and financial well-being.

Speaking of finances, employers that include retirement planning into their benefits packages are more likely to attract and retain top talent. Employees want to feel financially secure, both for now and for their future, and offering a retirement plan with an employer match is a great way to do that.

You can also include financial wellness resources into your benefits package, such as customized retirement goal calculators, budgeting classes and materials, and even one-on-one financial counseling.

Businesses should also get creative with the types of benefits they include in their package as well. This could include flexible working hours and/or locations. By allowing employees to work different hours or to even work remotely at times, you’ll be allowing them to juggle everything they have on their plate on a day-to-day basis — both inside and outside the office.

Providing food and/or snacks that are paid for by the company is a great way to enhance employee wellness. Even if you can’t afford to pay for the food, by offering healthy options, you’ll be ensuring that employees are eating well and not having to worry about meal planning for the days ahead.

You can also offer other perks such as professional education and development classes, memberships to gyms, subscriptions to wellness apps and services, and even cash bonuses.

Perhaps one of the most valued benefit that employees look for today is a solid paid time off program. Whether employees need a day or two to just reset or a longer stretch of time off to deal with an injury or sickness, or care for a loved one, by providing the necessary paid time off, you’ll be showing employees you care about their life outside the workplace.

Beckham Insurance Group Can Help You Craft an Attractive Benefits Package

There’s no denying the fact that a benefits package is one of the best ways to stand out from your competition when recruiting and retaining top talent. Employees today seek much more than just a salary from their employer, which is why benefits are so important.

Beckham Insurance Group has been helping employers in the Georgia and South Carolina region create the best benefits packages for their employees. The professionals on our team have years of experience with outside-the-box thinking and approaches to creating these plans so that your company can stand out from others.

To find out more, contact us today.