Most businesses today know the importance of offering a comprehensive employee benefits plan. Over the last 25 years or so, benefits have taken on new meaning among employees, who often value a job’s benefits plan as much if not more so than the salary it pays.

Yet, companies need to do more than just offer a benefits package. They must find ways to increase usage of it and make it easier for employees to understand and use all the benefits to which they have access.

A customized benefits booklet can play that role, serving as a guide that ultimately increases employee satisfaction, fosters positive culture at the workplace and improves retention efforts. Here are some ways in which it does so.

Improved Understanding

Perhaps the biggest thing that a customized benefits booklet does is increase employee understanding of the benefits your company offers. Benefits can be hard to understand at times, and your booklet will help to explain them in layman’s terms.

When your benefits booklet is customized to the benefits your company provides, it means employees don’t have to guess as to what’s available to them. They know that everything that’s listed in the booklet is something they can take advantage of.

The booklet is a way to clearly communicate every benefit you offer as well as how employees can use them. This enables employees to make informed decisions about benefits.

Increased Retention and Recruitment

A solid benefits package has been proven to increase retention and recruitment efforts. When you create a well-laid-out customized benefits booklet, you’ll be increasing the rates of both even more.

Employees want to know that they are well taken care of and that the company they work for is transparent with them. The customized booklet does just that, providing clear information to them and making it easier for them to use as many of the benefits as possible.

The booklet can also serve as an effective recruitment tool. It’s something that you can show candidates when they interview and/or after you make a formal job offer so they can do a full dive into everything they would be offered at your company.

Not many companies are that transparent with prospective employees, so it could be something that separates you from your competition in recruitment efforts.

Boosted Health

One of the main goals of offering employee benefits is it enables employees to achieve better overall wellness. This is done through physical and mental health offerings such as gym memberships, visits to primary care physicians and medical screenings, access to therapists and more.

However, benefits are only valuable if employees take advantage of them.

When you create a customized employee benefits booklet, you’re making it easier for employees to understand and use benefits, which in turn can result in improved health — both physically and mentally.

When employees visit their PCP more often, get recommended health screenings, go to the gym, visit a therapist, take PTO days and more, they are making themselves healthier.

This, in turn, leads to a number of positive outcomes, including less absenteeism at the office, reduced costs of healthcare and happier employees. All of these things typically result in higher productivity, which leads to business growth.

Improved Legal Compliance

There are so many rules and regulations businesses need to comply with in regards to health insurance and benefits. A customized benefits booklet can help ensure that your company is compliant — and remains that way — to all regulations that are relevant to your company.

This includes regulations under the Affordable Care Act and Employee Retirement Income Security Act. The former determines what benefits your company must provide based on the number of employees you have, and the latter determines the specific information you must provide employees about their benefits plan.

The booklet will help your company meet all those requirements and even make it easier to update information on the fly as existing rules change and new regulations are handed down.

Beckham Ellis Insurance Group Can Help You Create a Customized Benefits Booklet

Creating a customized employee benefits booklet may seem like a lot of effort and a significant investment, but it’s well worth it. By clearly explaining all the benefits your company offers, you will be increasing employee participation, boosting your retention and recruitment efforts, and ensuring you’re up-to-date on all compliance requirements.

At Beckham Ellis Insurance Group, we can help you not only design an employee benefits package that is attractive to current and prospective employees, but also create a customized benefits booklet that clearly communicates everything you offer.

If your business is in the Georgia or South Carolina region, contact us today to learn more.